Looking at nonprofit data is a lot like looking up at the night sky: we wade through the darkness to find the points of light, we track their movement and chart their course, we collect them into constellations and use them to understand where we stand.
That’s what the annual M+R Benchmarks Study is all about. With each year’s in-depth expedition into digital data from dozens of nonprofits, we discover new worlds to probe and new questions to examine. Our mission?
Discover what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing. Feed your curiosity as we take you on a grand tour of this year’s Benchmarks findings, shine a light on the most important trends, and help you chart your course forward in these challenging times.